This weekend we celebrate WA Day.
The home of the quokka selfie, the Western Derby, Douth Adventures, and of course, Australia’s coolest sleepwear label!
In honour of the world’s most isolated city, our marketing team soaked up some sun w. our owners Josh & Chantel Pirone (and baby Hudson!) to chat all things luxury sleepwear on the West Coast.
Josh, Chantel and Hudson Pirone
TELL US ABOUT SLEEPING W. THE ENEMY?
We are a born and bred WA husband + wife duo passionate about creating an epic fashion brand right here in Perth!
Sleeping W. The Enemy was born out of a vision of creating luxe sleepwear, with the added touch of personalised monogramming. Our signature classic piped sleepwear is a brand cult classic amongst SWTE babes and brides.
As proud West Aussies we love been able to design a brand right here in our hometown that’s adored not only Australia-wide but worldwide.
WHO DESIGNS THE SWTE RANGE?
All our sleepwear and accessories are designed by us, right here in sunny Perth! We love getting creative with quirky ideas and fun prints, like our yearly Christmas print. We also have our marketing, embroidery and warehouse teams right here in Perth - we are a small but unstoppable team!
ANY HINTS FOR NEW PRODUCTS?
Think luxe-lounge cotton w. our signature SWTE quirky touch! Watch this space!
WHAT ARE YOUR GO-TO SWTE PRODUCTS?
This time of year in WA it’s getting cooler but we still have lots of warm days, so our Autumn W. The Enemy is a HQ favourite for the ladies. For the men, the shorts in black or navy are a favourite year round!
WHAT DO YOU LOVE MOST ABOUT WA?
Absolutely everything! From the beautiful beaches, to the people, the cafes, fresh produce, our parks, the landscape and coastline, it might be the most isolated, but it’s the most beautiful city in the world!
IN TRUE WA FORM, THE FORECAST IS SUNNY FOR THIS WEEKEND. HOW WILL YOU BE SPENDING THE LONG WEEKEND?
The best way how! Coffee and brunch by the coast, some park time with our baby boy Hudson then maybe even a nice long lunch and cheeky champas at Crown!
To celebrate WA Day, enjoy free Australia-wide shipping all long weekend! Use code WADAYFREESHIP at checkout - Happy Shopping and Happy WA Day! (Valid from 5am Friday 2 June until midnight Monday 5 June 2023)